The Cordial Blog

Product Update

Let’s talk tech: What’s new at Cordial this month

We’re continuing to release new improvements to the Cordial platform—here are this month’s latest features and product enhancements. Stay tuned each month for a new set of Cordial features. Podium Fork with Skip Message Our clients have been asking for…

Jeni BishopJuly 9, 2020

Deliverability

Maintenance matters, part 2: How to manage up your seasonal brand’s email database

Last week, we shared a lot of information on the value of doing a little spring cleaning on your email subscriber list. This week we’d like to tackle the same issue, but with a focus on seasonality. For instance, brands…

Jeff DellapinaJuly 7, 2020

Marketing Strategy

Amplify your brand’s customer obsession with agile marketing

Last week, we had the pleasure of joining the Grow:Virtual summit, where we spent some time talking about how you can amplify customer obsession with agile marketing. If you missed the chat, here are 10 tips to get you on…

Abby BordenJuly 2, 2020

Deliverability

Maintenance matters, part 1: How to clean up your email subscriber list

We’ve now entered the era of the “new normal,” and it’s arrived with bells whether we like it or not. The old way of living and working doesn’t really exist anymore, but in keeping with the art-of-tidying-up ethos spread by…

Jeff DellapinaJuly 1, 2020

Messaging Channels

Real-time data: The foundation of cross-channel engagement

As marketers learn more about consumer behavior, it’s clear that buying a product isn’t a linear process. Customers engage with a variety of marketing and messaging channels before they make a purchase. For example, a customer’s journey over an extended…

Jeni BishopJune 26, 2020

In-App Mobile Push

5 ways to use mobile push messages to build brand loyalty

It’s no secret, we’re incredibly dependent on our phones. According to data released by Asurion Research, the average American checks their phone 96 times per day—that’s approximately once every 10 minutes. This dependency has grown by 20% in the past…

Jeni BishopJune 16, 2020

Product Update

Let’s talk tech: What’s new at Cordial this month

Though we’ve all been at home these last few months, that hasn’t slowed down our technology team. We've released some new improvements to the Cordial platform. And to keep the momentum going, we’ll be compiling all of our latest features…

Lauren VenturaJune 11, 2020

Company Partners

Join us at one of our upcoming virtual events

This month, we're participating in a number of virtual events—from marketing summits to thought leadership panels. We hope you'll join us at one of these upcoming events in June: Tinuiti's Advanced Email Marketing Summit, Grow:Virtual, and FounderMade Discovery Show At…

Jeni BishopJune 4, 2020

Marketing Strategy

What B2B companies can learn from their B2C counterparts about customer advocacy

Whether it be a well-researched purchase of a pair of running shoes or splurging on a soft pretzel at the mall, people interact with B2C businesses on a daily basis. And as individuals learn more about themselves as consumers and…

Mary Clare Novak | G2May 26, 2020

Company

How we’re bringing the Cordial office vibe to our WFH environments

Let’s be honest, the first two weeks of this new 100% WFH thing was a circus. A good portion of people have worked from home before, or on occasion, and were mostly prepared to be home 100% of the time.…

Karen KellasMay 22, 2020