The Cordial Blog

Messaging Channels SMS

The Nuts and Bolts of SMS Marketing

Mobile usage is at an all-time high and smartphones are the hub for an increasing number of online experiences. People are using their smartphones more frequently and for longer periods of time. In fact, the average person checks their phone…

Christy ParrishJanuary 24, 2020

Product Update

A Customer Key by Any Other Name…

Customers, clients, advocates, loyalists, shoppers, patrons... These are just some of the ways your company may refer to the people who buy your products or services. When marketing is heavily powered by technology, how you define these individuals is an…

Zoë LefeuvreJanuary 16, 2020

Messaging Channels

New Year’s Resolutions to Help Build a Competitive Advantage in 2020

It’s hard to believe that the new year is upon us. The holidays have come and gone and it’s time to start planning for 2020. For most marketing departments, January is a month of rest. The dust has settled from…

Ben ThiefelsJanuary 14, 2020

Messaging Channels SMS

5 Tips to Jumpstart Your SMS Marketing

We are living in a culture of “now.” New digital experiences such as Amazon Prime Now, Google Express, Netflix and Postmates (to name just a few) have created a new market for people who demand instant gratification. What’s more, this…

Christy ParrishJanuary 10, 2020

Partners Press Release

Cordial Achieves AWS Retail Competency Status

Hot off the press—we're excited to share that we have achieved Amazon Web Services (AWS) Retail Competency status! AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes,…

Jeni BishopJanuary 9, 2020

Clients Company

Looking Back at Our First Year of Cordial Cares

When we started the Cordial Cares program in January 2019, we wanted to formalize our giving back initiatives into something meaningful for our employees, and our company as a whole. Over the last 12 months, we have organically grown the…

Salome BalkeJanuary 6, 2020

Email

Back to Basics: 8 Ways Email Marketers Can Rise Above the Rest in 2020

Over two decades after inception, email remains one of the most effective tools in the marketer’s toolbox. It is a tried-and-true workhorse that has never faltered in its ability to drive serious revenue for businesses of just about every industry.…

Ben ThiefelsDecember 27, 2019

Clients Email

Celebrating Cyber Week Successes

Now that the stress and excitement of cyber week is behind us, our clients have shared some of their most successful campaigns sent through Cordial earlier this month. By leveraging customer data such as browse behavior and past purchases, our…

Jeni BishopDecember 18, 2019

Digital Transformation Trends & Consumer Behavior

5 Ways to Make Personalization Work for Your Business

Gartner predicts 80% of marketers will abandon personalization efforts by 2025 because of data and technology complications. This a staggering and sobering statistic, considering the almost ubiquitous adoption of personalization technologies over the past five years. It is however, not…

Ben ThiefelsDecember 11, 2019

Email Messaging Channels

Level Up Your Welcome Series with These 12 Best Practices

An email welcome series can be an effective driver of first purchase, repeat purchase, loyalty, ongoing engagement, and so on. But did you know that the conversion rate for welcome emails is 0.94%, as compared to .10% for a typical…

Christy ParrishDecember 3, 2019