The Cordial Blog

Marketing Strategy

What B2B companies can learn from their B2C counterparts about customer advocacy

Whether it be a well-researched purchase of a pair of running shoes or splurging on a soft pretzel at the mall, people interact with B2C businesses on a daily basis. And as individuals learn more about themselves as consumers and…

Mary Clare Novak | G2May 26, 2020

Company

How we’re bringing the Cordial office vibe to our WFH environments

Let’s be honest, the first two weeks of this new 100% WFH thing was a circus. A good portion of people have worked from home before, or on occasion, and were mostly prepared to be home 100% of the time.…

Karen KellasMay 22, 2020

Partners

Cordial expands integrations by adding OpenMarket for SMS

SMS marketing is now a necessary part of delivering a personal, high-touch customer experience. With open rates at 98% and response rates at 45% according to Gartner, SMS is a clear winner in the engagement category and ROI. Which is…

Lauren VenturaMay 15, 2020

Company

Empathy, authenticity, customer obsession, and ownership

When we founded Cordial, we began with a set of values that guide our work and our technology: to communicate better than the rest, to be tenacious about our clients, and to act like owners in everything we do. And…

Jeremy SwiftMay 12, 2020

Press Release

Cordial emerges as a Strong Performer in email marketing by independent research firm

The report states "Cordial's campaign orchestration is better than firms 100 times its size." Cordial, a next-generation messaging platform, announces today that it has been named a Strong Performer in the May 2020 report “The Forrester Wave™: Email Marketing…

Abby BordenMay 12, 2020

Trends & Consumer Behavior

Why being customer obsessed is a big deal

Recently we launched a webinar on a topic that’s near and dear to us: customer obsession. In case you didn’t get to catch us live, we are going to dive into some of the post-webinar content and offer you some…

Lauren VenturaMay 8, 2020

Deliverability Partners

Making spam traps work for you, not against you

Spam traps. Even the name sounds dangerous. Spam traps are designed to catch email senders in the (bad) act of using poor practices, like purchasing lists or cold-emailing people without permission. By identifying those bad senders, mailbox providers can limit…

Nicky Copland | ValidityMay 5, 2020

Messaging Channels Mobile Push

Try these mobile channels to augment your email marketing strategy

Email has long been the workhorse of brand marketing efforts: according to eMarketer, 80% of retail brands rely on email marketing for acquisition and retention. It’s a high-value tool for relationship building, surpassing even organic and paid search. To augment…

Jeni BishopMay 1, 2020

Email Retail & Ecommerce

6 customer-centric email automations you can build with your ecommerce data

Automation is the key to scaling your marketing program. Not only does automation reduce the resources required to build effective campaigns, it also enables you to engage with your customers instantly, and on their terms. Automated messages use real-time behavioral,…

Ben ThiefelsApril 22, 2020

Trends & Consumer Behavior

Customer obsessed marketing in times of luxury vs. times of adversity (hint: it’s the same!)

While every marketer is facing their own set of challenges and opportunities, two common threads have emerged in the marketing world as of late. The first is finding ways to provide the same great experience to customers while staying mindful…

Abby BordenApril 16, 2020