The Cordial Blog

Email Messaging Channels

Level Up Your Welcome Series with These 12 Best Practices

An email welcome series can be an effective driver of first purchase, repeat purchase, loyalty, ongoing engagement, and so on. But did you know that the conversion rate for welcome emails is 0.94%, as compared to .10% for a typical…

Christy ParrishDecember 3, 2019

Clients Company

In the Spirit of Giving Thanks: Cordial Clients Who Lead by Example

To us, #BeCordial is more than a hashtag or a slogan, it’s a way of doing business. It’s a promise to our clients and our community that we will strive to create a lasting positive impact on those we interact…

Jeni BishopNovember 28, 2019

Company

So Long, RFPs! Make Better Purchasing Decisions with a Proof of Concept

Chances are if you’ve worked for an enterprise company, you’ve heard the term request for proposal, or RFP. For the past two decades, the RFP has been the de facto way that enterprise organizations (and often small businesses) make major…

Ben ThiefelsNovember 25, 2019

Company Trends & Consumer Behavior

CCPA: What You Need to Know

As a marketer and a consumer, you’re likely no stranger to the increase in consumer privacy regulations when it comes to data processing, ownership, and communication. General Data Protection Regulation (GDPR) set a global standard for privacy regulations in May…

Pat LawleyNovember 22, 2019

Email Retail & Ecommerce Web Acquisition

6 Ways to Make the Most of Peak Holiday Season Web Traffic

Each year it seems like the holiday shopping season moves up another week. We’ve been seeing holiday decorations in retail stores since early October, and hearing “Let It Snow!” on repeat since Halloween. If you’re a retail or e-commerce brand,…

Ben ThiefelsNovember 14, 2019

Messaging Channels Mobile Push Trends & Consumer Behavior

Using Push Messages to Push Brand Loyalty and Customer Engagement

Mobile applications, more commonly known as apps, turned 10 in 2018. Over the last decade, many brands have spent a hefty portion of their marketing budget creating an experience that can live in the pocket of millions of consumers. In…

Zoë LefeuvreNovember 7, 2019

Retail & Ecommerce

Spreading Cheer Across Digital and In-Store Experiences

With 17 days until Black Friday, 47 days until Hanukkah, and 50 days until Christmas, it’s time to start seriously thinking about creating stand-out customer experiences this holiday season. Customers have more shopping choices than ever before, but it’s usually…

Ben ThiefelsNovember 5, 2019

Product Update

Product Update: Use Message Engagement Filters to Better Identify Your Customer Cohorts

Today's marketer spends more time than ever pouring over customer data with the end goal of understanding their audience. Slicing and dicing the data to discern customer segments becomes a constant, as customer behavior changes with every passing minute. Since…

Zoë LefeuvreNovember 1, 2019

Clients

The Cordial Tricks Behind JibJab’s Treat of a Halloween Campaign

Ask us what Cordial does, and we’d say that we empower marketers to deliver messages that are personal, relevant, and emotionally intelligent. Ask a Cordial client, and you might get a Twitter thread detailing an email campaign that takes full…

Jeni BishopOctober 31, 2019

Deliverability

5 Deliverability Tips to Keep Top of Mind this Holiday Season

We’re only a few weeks away from the holiday season officially kicking off. With that comes the countdown to sales, sends, and competing for space in the inbox. Whether your team has been planning for months or are just starting…

Angelina HaganOctober 24, 2019