The Cordial Blog

Partners

Enhancing your workflows with personalized direct mail automation

When you think of personalized marketing, you probably think of emails with dynamic content, or maybe Facebook ads with personalized product recommendations. Personalization in marketing has become more and more important in recent years, and for good reason. According to…

Jake Wieser | PoplarJanuary 15, 2021

Marketing Strategy

4 ways to increase customer engagement post-holiday

Historically, businesses tend to see a slump in sales in the months immediately after the busy holiday season. To help you increase customer engagement over the next few months and into the spring of 2021, we put together a list of…

Jamie McLeodJanuary 12, 2021

Product Update

Let’s talk tech: Cordial’s 2020 year in review

Does anyone else feel like 2020 lasted about four years? With all of the changes, challenges, and chaos thrown our way last year, it can be easy to skip over all the positives from the last 12 months. As we…

Kim CastingsJanuary 7, 2021

Marketing Strategy

Invest in yourself: The value of professional certifications

We’ve turned the corner on a new year, and it looks like we’ll all be working from home for a while longer. Make the most of it—explore certifications that can differentiate you professionally and get a fast start on the…

Beth DabagianJanuary 5, 2021

Company

Tenacity is a two-way street

One of our core values at Cordial, posted for everyone to see on our website, states: Tenacious about our clients and the problems we solve for them. As we look back on 2020, and prepare to move into a better…

Tom KellerDecember 28, 2020

Deliverability

What is domain reputation and why it’s important for every marketer

Open rates dropping, click-to-open-rates shrinking, campaign revenue declining... Any of these three scenarios are enough to give a seasoned marketer a stress headache but together, well, let’s just say I don’t wish that upon anyone. Yet, this is exactly the…

Drake SenterDecember 11, 2020

Marketing Strategy Trends & Consumer Behavior

What Cordial’s top support articles tell us about 2020 messaging trends

Most everyone will agree that 2020 is a year worth forgetting, however there are still some silver linings we can focus on as we head into 2021 (and lessons to be learned from this unpredictable year). As an industry leader…

Kim CastingsDecember 9, 2020

Partners Retail & Ecommerce

Massive Cyber Week volume easily managed with Cloudflare Workers

World Cup. Super Bowl. Insert sports analogy… For most of our clients in retail, last week included their highest sending days of the year. And when all of those clients are having that maximum send day at the same time,…

Brian RantsDecember 4, 2020

Cordial Data Platform Kaleidoscope

Seamlessly sync Cordial customer segments to Facebook Custom Audiences

Facebook is still one of the major platforms to advertise on, especially with its wide range of targeting capabilities and placements. But even Facebook knows that their targeting doesn’t compare to the first-party data you have about your customers. This…

Tzook Bar NoyNovember 13, 2020

Product Update

Let’s talk tech: What’s new at Cordial this month

Grab some leftover Halloween candy and join us for the latest edition of “let’s talk tech”, where we recap our biggest product innovations from the past month. This month, we’ll dissect how a client used Cordial to send more engaging…

Kim CastingsNovember 9, 2020