The Cordial Blog

Messaging Channels Trends & Consumer Behavior

The Value of Multi-Channel Experiences in the Digital Age

As many of us adjust to the new normal of social distancing and remote work life, we’re recognizing the importance that digital multi-channel experiences play in our daily lives. Our devices give us the ability to access all of the…

Ben ThiefelsApril 2, 2020

Cordial Data Platform Retail & Ecommerce

5 Questions to Consider When You Have a Wealth of Customer Data

With all the data available to retailers, consumers have come to expect relevant and personalized marketing content. Using real-time consumer data allows retailers to personalize and build stronger connections with their customers. With the help of AI, data can be…

Bridget Johnston | Pattern89March 30, 2020

Messaging Channels Sculpt

How to Manage Your COVID-19 Messaging in Cordial

In these tough, uncertain, and often chaotic times, messaging streams and communication channels can change by the hour. Our team of solutions experts pulled together these must-do approaches to help you leverage Cordial through COVID-19 and beyond. For example, how…

Jamie McLeodMarch 26, 2020

Retail & Ecommerce

Adjusting Your Ecommerce Marketing Strategy on the Fly

There has been a dramatic shift in our economy in the past few weeks. With the spread of COVID-19, many brick-and-mortar brands have had to temporarily close their doors, while many ecommerce companies have shifted to remote work and adjusted…

Ben ThiefelsMarch 25, 2020

Company

Being Cordial Through COVID-19

We want to take a moment to share our plans to ensure business continuity and what it means to be cordial through COVID-19. We recognize the need for transparency, thoughtfulness, and intentionality during this time of uncertainty. First and foremost,…

Jeremy SwiftMarch 13, 2020

Cordial Data Platform Digital Transformation

Cordial Included in Q1 2020 Now Tech Report as an Email Marketing Vendor

Even after three decades, email remains the most profitable tool in the marketing tool chest, delivering as much as $44 for every $1 invested. Email has, however changed a great deal over the years, and the way we send marketing…

Jeni BishopFebruary 27, 2020

Retail & Ecommerce

Link Tracking 101: Why Retailers Need Attribution and Where to Begin

With each passing year, the retail industry becomes more and more competitive. New digital natives are entering the fold at a rapid rate, and powerhouses like Amazon continue to increase their market share. To compete, marketers need to be increasingly…

Ben ThiefelsFebruary 21, 2020

Company

Join us at Bespoke!

Bespoke is a one-of-a-kind event designed to empower marketers, inspire technologists, and spark innovative ideas that create a lifetime of value. Join 300 innovative marketers, technologists, and entrepreneurs from more than 80 leading consumer brands. You’ll hear how digital-savvy brands…

Jeni BishopJanuary 31, 2020

Messaging Channels SMS

The Nuts and Bolts of SMS Marketing

Mobile usage is at an all-time high and smartphones are the hub for an increasing number of online experiences. People are using their smartphones more frequently and for longer periods of time. In fact, the average person checks their phone…

Christy ParrishJanuary 24, 2020

Product Update

A Customer Key by Any Other Name…

Customers, clients, advocates, loyalists, shoppers, patrons... These are just some of the ways your company may refer to the people who buy your products or services. When marketing is heavily powered by technology, how you define these individuals is an…

Zoë LefeuvreJanuary 16, 2020