The Cordial Blog

Email Messaging Channels

5 cross-channel ways to build your email subscriber list

Building your email subscriber list is one of the most important ongoing tasks for most marketers. The simple reason: email remains the most profitable tool in the marketing tool chest, delivering as much as $44 for every $1 invested. Spending…

Jeni BishopJuly 24, 2020

Mobile Push

Migrating mobile app messaging providers can be painful. Enter: custom keys.

I’ll say it once (in the title), I’ll say it twice: Migrating mobile app messaging providers can be painful. When prospective clients are looking to make the switch to Cordial’s mobile app messaging channel—if there’s any apprehension, it usually has…

Andrew ShieldsJuly 16, 2020

Press Release

Cordial enhances its cross-channel platform with a reimagined mobile app solution

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial’s new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a…

Benjamin DorrJuly 14, 2020

Product Update

Let’s talk tech: What’s new at Cordial this month

We’re continuing to release new improvements to the Cordial platform—here are this month’s latest features and product enhancements. Stay tuned each month for a new set of Cordial features. Podium Fork with Skip Message Our clients have been asking for…

Jeni BishopJuly 9, 2020

Deliverability

Maintenance matters, part 2: How to manage up your seasonal brand’s email database

Last week, we shared a lot of information on the value of doing a little spring cleaning on your email subscriber list. This week we’d like to tackle the same issue, but with a focus on seasonality. For instance, brands…

Jeff DellapinaJuly 7, 2020

Marketing Strategy

Amplify your brand’s customer obsession with agile marketing

Last week, we had the pleasure of joining the Grow:Virtual summit, where we spent some time talking about how you can amplify customer obsession with agile marketing. If you missed the chat, here are 10 tips to get you on…

Abby BordenJuly 2, 2020

Deliverability

Maintenance matters, part 1: How to clean up your email subscriber list

We’ve now entered the era of the “new normal,” and it’s arrived with bells whether we like it or not. The old way of living and working doesn’t really exist anymore, but in keeping with the art-of-tidying-up ethos spread by…

Jeff DellapinaJuly 1, 2020

Messaging Channels

Real-time data: The foundation of cross-channel engagement

As marketers learn more about consumer behavior, it’s clear that buying a product isn’t a linear process. Customers engage with a variety of marketing and messaging channels before they make a purchase. For example, a customer’s journey over an extended…

Jeni BishopJune 26, 2020

In-App Mobile Push

5 ways to use mobile push messages to build brand loyalty

It’s no secret, we’re incredibly dependent on our phones. According to data released by Asurion Research, the average American checks their phone 96 times per day—that’s approximately once every 10 minutes. This dependency has grown by 20% in the past…

Jeni BishopJune 16, 2020

Product Update

Let’s talk tech: What’s new at Cordial this month

Though we’ve all been at home these last few months, that hasn’t slowed down our technology team. We've released some new improvements to the Cordial platform. And to keep the momentum going, we’ll be compiling all of our latest features…

Lauren VenturaJune 11, 2020