The Cordial Blog

Seamlessly sync Cordial customer segments to Facebook Custom Audiences

Facebook is still one of the major platforms to advertise on, especially with its wide range of targeting capabilities and placements. But even Facebook knows that their targeting doesn’t compare to the first-party data you have about your customers. This…

Tzook Bar NoyNovember 13, 2020

Product Update

Let’s talk tech: What’s new at Cordial this month

Grab some leftover Halloween candy and join us for the latest edition of “let’s talk tech”, where we recap our biggest product innovations from the past month. This month, we’ll dissect how a client used Cordial to send more engaging…

Kim CastingsNovember 9, 2020

Retail & Ecommerce Trends & Consumer Behavior

5 key takeaways from “Is holiday shopping cancelled?”

We recently hosted a webinar on whether holiday shopping would be cancelled or not—and spoiler alert—our panelists all confirmed the answer is “no!” Our panel was made up of three of the best and brightest minds in retail, who all…

Jamie McLeodNovember 6, 2020

Deliverability

Spam complaints: Friend, foe, or both?

I know you’ve been told, “spam complaints are the worst thing in the email world.” I’ve heard it as well. So, how can they be both the worst thing in the email world, your friend, or both? If you don’t…

Jeff DellapinaOctober 28, 2020

Marketing Strategy

The secret to successful cross-channel marketing: just start.

You can find countless sources citing different secrets to cross-channel marketing: the “right” channel combination, a black box “magic” algorithm that knows your customers better than you do, specific messages for specific channels, best practice timing for between messages—they’re not…

Abby BordenOctober 15, 2020

Retail & Ecommerce

4 ecommerce strategies for the upcoming (and unpredictable) holiday shopping season

Between states battling COVID-19 surges, school closures and reopenings, and a socially significant U.S. election, the latter half of 2020 brings far too many variables to account for. Marketers are left flying blind, unable to accurately rely on last year’s…

Angelina HaganOctober 7, 2020

Product Update SMS

Let’s talk tech: What’s new at Cordial this month

Welcome back to another “let’s talk tech” post, where we share recent product releases and improvements to the Cordial platform. This month, we enhanced our SMS contact data storage and processes, making it easy for clients to not only store…

Jeni BishopSeptember 16, 2020

Messaging Channels

Quick tips to build a cross-channel welcome campaign

The first few days following an opt-in is a crucial time to build a strong, long-lasting relationship with your subscribers. They expect you to safeguard their information and use it to provide additional value through promotions, recommendations, and updates. Leveraging…

Jeni BishopAugust 20, 2020

Product Update

Let’s talk tech: What’s new at Cordial this month

As we continue releasing new improvements to the Cordial platform, we share a monthly roundup here on the blog, and we post individual updates to our Knowledge Base. If you'd like to receive an email when we post new release…

Jeni BishopAugust 12, 2020

Email Messaging Channels

5 cross-channel ways to build your email subscriber list

Building your email subscriber list is one of the most important ongoing tasks for most marketers. The simple reason: email remains the most profitable tool in the marketing tool chest, delivering as much as $44 for every $1 invested. Spending…

Jeni BishopJuly 24, 2020