I know you’ve been told, “spam complaints are the worst thing in the email world.” I’ve heard it as well. So, how can they be both the worst thing in the email world, your friend, or both? If you don’t…
Jeff DellapinaOctober 28, 2020
We’ve now entered the era of the “new normal,” and it’s arrived with bells whether we like it or not. The old way of living and working doesn’t really exist anymore, but in keeping with the art-of-tidying-up ethos spread by…
Jeff DellapinaJuly 1, 2020
Spam traps. Even the name sounds dangerous. Spam traps are designed to catch email senders in the (bad) act of using poor practices, like purchasing lists or cold-emailing people without permission. By identifying those bad senders, mailbox providers can limit…
Nicky Copland | ValidityMay 5, 2020
We’re only a few weeks away from the holiday season officially kicking off. With that comes the countdown to sales, sends, and competing for space in the inbox. Whether your team has been planning for months or are just starting…
Angelina HaganOctober 24, 2019
Deliverability: The ability to reach the inbox of your intended recipient. That’s probably not news to you, and it’s also probably not news to you that while it isn’t the most glamorous topic, it’s a crucial piece to every email…
Ben ThiefelsAugust 10, 2018