Deliverability Archives

Deliverability

What is domain reputation and why it’s important for every marketer

Open rates dropping, click-to-open-rates shrinking, campaign revenue declining... Any of these three scenarios are enough to give a seasoned marketer a stress headache but together, well, let’s just say I don’t wish that upon anyone. Yet, this is exactly the…

Drake SenterDecember 11, 2020

Deliverability

Spam complaints: Friend, foe, or both?

I know you’ve been told, “spam complaints are the worst thing in the email world.” I’ve heard it as well. So, how can they be both the worst thing in the email world, your friend, or both? If you don’t…

Jeff DellapinaOctober 28, 2020

Deliverability

Maintenance matters, part 2: How to manage your seasonal brand’s email database

Last week, we shared a lot of information on the value of doing a little spring cleaning on your email subscriber list. This week we’d like to tackle the same issue, but with a focus on seasonality. For instance, brands…

Jeff DellapinaJuly 7, 2020

Deliverability

Maintenance matters, part 1: How to clean up your email subscriber list

We’ve now entered the era of the “new normal,” and it’s arrived with bells whether we like it or not. The old way of living and working doesn’t really exist anymore, but in keeping with the art-of-tidying-up ethos spread by…

Jeff DellapinaJuly 1, 2020

Deliverability Partners

Making spam traps work for you, not against you

Spam traps. Even the name sounds dangerous. Spam traps are designed to catch email senders in the (bad) act of using poor practices, like purchasing lists or cold-emailing people without permission. By identifying those bad senders, mailbox providers can limit…

Nicky Copland | ValidityMay 5, 2020

Deliverability

5 Deliverability Tips to Keep Top of Mind this Holiday Season

We’re only a few weeks away from the holiday season officially kicking off. With that comes the countdown to sales, sends, and competing for space in the inbox. Whether your team has been planning for months or are just starting…

Angelina HaganOctober 24, 2019

Deliverability

Deliverability Success With Cordial: Building A Strong Reputation From The Start

Deliverability: The ability to reach the inbox of your intended recipient. That’s probably not news to you, and it’s also probably not news to you that while it isn’t the most glamorous topic, it’s a crucial piece to every email…

Ben ThiefelsAugust 10, 2018