Product Update Archives

Product Update

A Customer Key by Any Other Name…

Customers, clients, advocates, loyalists, shoppers, patrons... These are just some of the ways your company may refer to the people who buy your products or services. When marketing is heavily powered by technology, how you define these individuals is an…

Zoë LefeuvreJanuary 16, 2020

Product Update

Product Update: Use Message Engagement Filters to Better Identify Your Customer Cohorts

Today's marketer spends more time than ever pouring over customer data with the end goal of understanding their audience. Slicing and dicing the data to discern customer segments becomes a constant, as customer behavior changes with every passing minute. Since…

Zoë LefeuvreNovember 1, 2019

Product Update

Link Configuration in Sculpt: No Coding Required

For some people, HTML is life. For email marketers, that's not always the case. We understand you’re often crunched for time and don't always have access to a developer. So we designed a feature that allows you, the marketer, to…

Anastasia AlmOctober 23, 2019

Product Update

Rich Text Editing in Sculpt: An Easier Way to Build On-Brand Messages

Creating engaging messages that invite users to interact with your brand has historically been a difficult task. Most messages need to go through multiple approvals, which require multiple design and development cycles, testing, and QA… the list goes on. For…

Ben ThiefelsOctober 8, 2019

Company Product Update

Leveraging mParticle Audiences to Create 1:1 Experiences in Cordial

Creating brand interactions that deliver value requires one-to-one messaging that is relevant to a customer’s interaction history, preferences, and stage in the customer journey. Without access to granular customer data, we’d wager that most marketing messaging is at the mercy…

Jeni BishopSeptember 30, 2019

Product Update

Product Update: Target Custom Audiences on Facebook and Google Using Cordial

As a marketer, the question my friends ask the most is, "Why are those pants following me around the internet?" And my response is always, "Because it works." It works because there’s a sweet spot for the number of times…

Zoë LefeuvreSeptember 27, 2019

Product Update

June 2019 Platform Update: Stay Connected, Be Inspired

Podium Insights, Experiments & Personalized SMS We have some exciting news! Since Bespoke, our annual launch event, we’ve continued the momentum and rolled out three more platform releases to help you build more in-depth personalized touch points. These product features…

Ben ThiefelsJune 17, 2019

Product Update Trends & Consumer Behavior

Your Email Creation Process Could Use A Makeover: Streamline, Personalize, & Optimize With Sculpt

We’re sick of the status quo. And we’re obsessed with helping marketers create extraordinary personalized experiences for their customers. So for the past 11 months, we’ve been hard at work building a new way to personalize emails from the ground up.…

Ben ThiefelsJuly 20, 2018

Product Update

The Story Behind Sculpt, Cordial’s New Drag-and-Drop Email Builder

We're proud to announce the release of Sculpt! Sculpt is a best in class customizable drag-and-drop message creation tool that allows marketers to build branded, personalized messages with unlimited flexibility, all without writing a single line of code. Here is…

Ben ThiefelsJuly 16, 2018