Recently we launched a webinar on a topic that’s near and dear to us: customer obsession. In case you didn’t get to catch us live, we are going to dive into some of the post-webinar content and offer you some…
Lauren VenturaMay 8, 2020
As many of us adjust to the new normal of social distancing and remote work life, we’re recognizing the importance that digital multi-channel experiences play in our daily lives. Our devices give us the ability to access all of the…
Ben ThiefelsApril 2, 2020
Gartner predicts 80% of marketers will abandon personalization efforts by 2025 because of data and technology complications. This a staggering and sobering statistic, considering the almost ubiquitous adoption of personalization technologies over the past five years. It is however, not…
Ben ThiefelsDecember 11, 2019
As a marketer and a consumer, you’re likely no stranger to the increase in consumer privacy regulations when it comes to data processing, ownership, and communication. General Data Protection Regulation (GDPR) set a global standard for privacy regulations in May…
Pat LawleyNovember 22, 2019
Mobile applications, more commonly known as apps, turned 10 in 2018. Over the last decade, many brands have spent a hefty portion of their marketing budget creating an experience that can live in the pocket of millions of consumers. In…
Zoë LefeuvreNovember 7, 2019
The Cordial team just returned from spending three days in Boston—eating lobster rolls, enjoying the crisp New England weather and meeting some of the country’s best marketers—people like you! One of the first questions we asked people when they stopped…
Zoë LefeuvreSeptember 23, 2019
For brick-and-click retailers, seamlessly blending digital data with unique in-store experiences is the ultimate digital transformation. By creatively activating customer data, brands can create memorable, personalized shopping interactions—both online and in-store—to stay top-of-mind and build customer loyalty as a result.…
Mariesa PortmannSeptember 19, 2019
The writing is on the wall: personalization is key for driving loyalty with today’s consumers. In fact, in a recent Salesforce study, 84% of customers said being treated like a person—not a number—was very important to winning their business. In…
Ben ThiefelsAugust 26, 2019
There seems to be a growing divide in retail between the companies that are thriving and those that are struggling—with the stakes getting higher all the time. The ones who are thriving—the innovators—are experimenting with new business models and new…
Ben ThiefelsAugust 22, 2019