Trends & Consumer Behavior

For brick-and-click retailers, seamlessly blending digital data with unique in-store experiences is the ultimate digital transformation. By creatively activating customer data, brands can create memorable, personalized shopping interactions—both online and in-store—to stay top-of-mind and build customer loyalty as a result.…

The writing is on the wall: personalization is key for driving loyalty with today’s consumers. In fact, in a recent Salesforce study, 84% of customers said being treated like a person—not a number—was very important to winning their business. In…

There seems to be a growing divide in retail between the companies that are thriving and those that are struggling—with the stakes getting higher all the time. The ones who are thriving—the innovators—are experimenting with new business models and new…

We hear from marketing execs all the time how they are still struggling with meaningful message personalization for customers.  Case in point: in a recent poll we conducted with 500 U.S. retailers, 48% of marketers admitted that the extent of…

Browse abandonment emails are one of the most effective — yet easy to get wrong — emails to send out to your subscribers. The other day one of my colleagues sent me a message on Slack to ask if myself…