Trends & Consumer Behavior Archives

Marketing Strategy Trends & Consumer Behavior

What Cordial’s top support articles tell us about 2020 messaging trends

Most everyone will agree that 2020 is a year worth forgetting, however there are still some silver linings we can focus on as we head into 2021 (and lessons to be learned from this unpredictable year). As an industry leader…

Kim CastingsDecember 9, 2020

Retail & Ecommerce Trends & Consumer Behavior

5 key takeaways from “Is holiday shopping cancelled?”

We recently hosted a webinar on whether holiday shopping would be cancelled or not—and spoiler alert—our panelists all confirmed the answer is “no!” Our panel was made up of three of the best and brightest minds in retail, who all…

Jamie McLeodNovember 6, 2020

Trends & Consumer Behavior

Why being customer obsessed is a big deal

Recently we launched a webinar on a topic that’s near and dear to us: customer obsession. In case you didn’t get to catch us live, we are going to dive into some of the post-webinar content and offer you some…

Lauren VenturaMay 8, 2020

Trends & Consumer Behavior

Customer obsessed marketing in times of luxury vs. times of adversity (hint: it’s the same!)

While every marketer is facing their own set of challenges and opportunities, two common threads have emerged in the marketing world as of late. The first is finding ways to provide the same great experience to customers while staying mindful…

Abby BordenApril 16, 2020

Messaging Channels Trends & Consumer Behavior

The value of multi-channel experiences in the digital age

As many of us adjust to the new normal of social distancing and remote work life, we’re recognizing the importance that digital multi-channel experiences play in our daily lives. Our devices give us the ability to access all of the…

Ben ThiefelsApril 2, 2020

Digital Transformation Trends & Consumer Behavior

5 Ways to Make Personalization Work for Your Business

Gartner predicts 80% of marketers will abandon personalization efforts by 2025 because of data and technology complications. This a staggering and sobering statistic, considering the almost ubiquitous adoption of personalization technologies over the past five years. It is however, not…

Ben ThiefelsDecember 11, 2019

Company Trends & Consumer Behavior

CCPA: What You Need to Know

As a marketer and a consumer, you’re likely no stranger to the increase in consumer privacy regulations when it comes to data processing, ownership, and communication. General Data Protection Regulation (GDPR) set a global standard for privacy regulations in May…

Pat LawleyNovember 22, 2019

Messaging Channels Mobile Push Trends & Consumer Behavior

Using Push Messages to Push Brand Loyalty and Customer Engagement

Mobile applications, more commonly known as apps, turned 10 in 2018. Over the last decade, many brands have spent a hefty portion of their marketing budget creating an experience that can live in the pocket of millions of consumers. In…

Zoë LefeuvreNovember 7, 2019

Trends & Consumer Behavior

Cordial’s Hot Takes from MarTech East

The Cordial team just returned from spending three days in Boston—eating lobster rolls, enjoying the crisp New England weather and meeting some of the country’s best marketers—people like you! One of the first questions we asked people when they stopped…

Zoë LefeuvreSeptember 23, 2019

Retail & Ecommerce Trends & Consumer Behavior

3 Ways to Activate Customer Data for a Differentiated Shopping Experience

For brick-and-click retailers, seamlessly blending digital data with unique in-store experiences is the ultimate digital transformation. By creatively activating customer data, brands can create memorable, personalized shopping interactions—both online and in-store—to stay top-of-mind and build customer loyalty as a result.…

Mariesa PortmannSeptember 19, 2019