CompanyRetail & Ecommerce

MarTech East 2019: Tips to Know Before You Go

By September 4, 2019 No Comments

Cordial will join an impressive list of innovative companies and senior-level marketers obsessed with driving business transformation by leveraging marketing technology at MarTech East in Boston (Sept. 16-18).

We know to expect groundbreaking conversations around marketing technology trends that are shaping our future. We know to expect a thought leadership-rich agenda—which we are excited to be a part of! We know we’ll see a plethora of technology innovators in the exhibit hall. We know there will be a lot of cocktail parties as well as informal networking and learning opportunities.

That sounds great, right? But what you might not know is how to navigate three days of what’s sure to be an incredible experience including 1,300+ attendees, countless keynotes, breakout sessions, workshops, and networking opportunities. No one wants to leave a conference feeling like they missed out on something, so here are three tips on how you can navigate MarTech like a pro.

The Content
MarTech has put together an amazing agenda. Senior-level marketers are ready to pull back the curtain and share incredible insights about their marketing challenges and lessons learned. You’ll hear the latest industry trends, emerging technologies and shifts in consumer expectations. Plus, best-in-class organizations share how to select the right marketing technology tools to achieve company goals and how to create brand experiences that drive bottom-line impact. And speaking of best-in-class organizations… REVOLVE, the hottest retail IPO this year, and a Cordial client, has seen 2x revenue growth by leveraging 1:1 personalization. Join us on Sept. 18 at 2:00 p.m. on stage in room 306 to learn how REVOLVE uses digital first techniques to drive demand and keep their retail destination as the first stop in a continuously crowded online retail landscape.

Meetings and Networking
You will likely receive meeting requests both before and during the event. Networking at conferences is the single best way to meet future clients, colleagues, and grow your circle of professional contacts, but it requires a bit of planning. Go into the event with a single goal in mind—the one thing you hope to take away from the event—and build your personal agenda around it. MarTech has made this easy by leveraging none other than… technology! (Go figure.)Take advantage of their A.I.-powered networking tool called MarTech Connect, powered by Brella. Fill out your profile and the profile of people you’d like to meet and you’ll be matched with like-minded attendees, exhibitors, and sponsors. Lastly, don’t skip out on the expo networking events, speed networking, lunches, and more!

The Mindset
Conference veteran? MarTech newbie? It doesn’t matter. MarTech is an opportunity to get up to speed on the latest technologies and trends that are disrupting legacy marketing practices. Come with an open mind to understand how billions of dollars are being deployed to disrupt every aspect of traditional marketing. Customer expectations are rising and technology paired with amazing customer experiences is the last remaining battleground. Absorb incredible learnings and understand how others think about the evolution of how consumers discover, shop, and buy any product, service, or experience.

Interested in meeting up with us at MarTech East? Let’s chat.

Emily Wilkes

Emily Wilkes

Senior Manager, Field Marketing

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