To us, #BeCordial is more than a hashtag or a slogan, it’s a way of doing business. It’s a promise to our clients and our community that we will strive to create a lasting positive impact on those we interact…
Jeni BishopNovember 28, 2019
As a marketer and a consumer, you’re likely no stranger to the increase in consumer privacy regulations when it comes to data processing, ownership, and communication. General Data Protection Regulation (GDPR) set a global standard for privacy regulations in May…
Pat LawleyNovember 22, 2019
Each year it seems like the holiday shopping season moves up another week. We’ve been seeing holiday decorations in retail stores since early October, and hearing “Let It Snow!” on repeat since Halloween. If you’re a retail or e-commerce brand,…
Ben ThiefelsNovember 14, 2019
Mobile applications, more commonly known as apps, turned 10 in 2018. Over the last decade, many brands have spent a hefty portion of their marketing budget creating an experience that can live in the pocket of millions of consumers. In…
Zoë LefeuvreNovember 7, 2019
With 17 days until Black Friday, 47 days until Hanukkah, and 50 days until Christmas, it’s time to start seriously thinking about creating stand-out customer experiences this holiday season. Customers have more shopping choices than ever before, but it’s usually…
Ben ThiefelsNovember 5, 2019
Today's marketer spends more time than ever pouring over customer data with the end goal of understanding their audience. Slicing and dicing the data to discern customer segments becomes a constant, as customer behavior changes with every passing minute. Since…
Zoë LefeuvreNovember 1, 2019
Ask us what Cordial does, and we’d say that we empower marketers to deliver messages that are personal, relevant, and emotionally intelligent. Ask a Cordial client, and you might get a Twitter thread detailing an email campaign that takes full…
Jeni BishopOctober 31, 2019
We’re only a few weeks away from the holiday season officially kicking off. With that comes the countdown to sales, sends, and competing for space in the inbox. Whether your team has been planning for months or are just starting…
Angelina HaganOctober 24, 2019
For some people, HTML is life. For email marketers, that's not always the case. We understand you’re often crunched for time and don't always have access to a developer. So we designed a feature that allows you, the marketer, to…
Anastasia AlmOctober 23, 2019