The Cordial Blog

Retail & Ecommerce

Personalization: The Disruptive Retailer’s Secret Weapon for 2019

We know that news headlines haven’t been especially kind to retailers lately. As industry growth slows, it’s a struggle to meet customer needs, demands, and preferences. Keeping up with changing consumer behavior means staying on top of—and adopting‑ new technology. …

Ben ThiefelsJuly 26, 2019

Retail & Ecommerce Trends & Consumer Behavior

The Power of Personalization for Today’s Consumers

We hear from marketing execs all the time how they are still struggling with meaningful message personalization for customers. Case in point: in a recent poll we conducted with 500 U.S. retailers, 48% of marketers admitted that the extent of…

Ben ThiefelsJuly 25, 2019

Retail & Ecommerce

3 Mega-Trends in Retail Spending for 2019

As consumer preferences continue shifting to digital, nimble retailers are adapting along with them. As you would expect, these changes have important consequences for retail marketing technology spending. To get an overview of the trends in this area, we polled…

Ben ThiefelsJuly 25, 2019

Retail & Ecommerce

Retailers’ Top 3 Marketing Challenges for 2019

As July 15 marked Amazon’s most aggressive Prime Day yet, 2019 shows no signs of slowing retail consumers’ shift to digital. To get an overview of the biggest challenges facing the industry—as well as innovative strategies to tackle those challenges—we…

Ben ThiefelsJuly 23, 2019

Product Update

June 2019 Platform Update: Stay Connected, Be Inspired

Podium Insights, Experiments & Personalized SMS We have some exciting news! Since Bespoke, our annual launch event, we’ve continued the momentum and rolled out three more platform releases to help you build more in-depth personalized touch points. These product features…

Ben ThiefelsJune 17, 2019

Retail & Ecommerce

How To Craft Holiday Campaigns That Will Stand Out In A Crowded Inbox

The holidays are quickly approaching, which means most consumers are getting ready to spend… a lot. According to the National Retail Federation, small and mid-sized retailers typically see anywhere from 20 to 40 percent of their annual revenue come in within…

Ben ThiefelsNovember 5, 2018

Retail & Ecommerce

Crafting Abandoned Cart Emails That Convert (+ Examples & Tips)

Crafting high converting abandoned cart emails is both an art and a science that requires consistent experimenting, testing, and optimization. We all know what an abandoned cart email is and why they’re important. But when was the last time you…

Ben ThiefelsOctober 29, 2018

Retail & Ecommerce

Campaign Management During The Holiday Season

Summer is barely over and we may still be a few months away from eggnog on supermarket shelves, but for marketers, the holiday shopping season is already large on the horizon. For good reason too: The holiday season is a…

Ben ThiefelsOctober 25, 2018

Retail & Ecommerce

Finding A Deeper Meaning This Holiday Season

Whether you are trying to figure out how to answer your five-year-old's questions about Santa or are contemplating your new year's resolutions, the holidays often welcome new questions and deep thought. The holidays present an opportunity to look back on…

Ben ThiefelsOctober 22, 2018

Publishing & Media

The Publisher’s Guide to Intelligent Creative in Emails

Email marketing is the go-to for marketers who are trying to drive sales. But for publishers, the story is different. There’s not much you can upsell. Publishers have a wealth of content, but they need to make that content work…

Ben ThiefelsOctober 10, 2018