Browse abandonment emails are one of the most effective — yet easy to get wrong — emails to send out to your subscribers. The other day one of my colleagues sent me a message on Slack to ask if myself…
Ben ThiefelsOctober 2, 2018
Say goodbye to the days when augmented reality in retail was nothing more than a pipe dream and an internet buzzword. Augmented reality (hereafter referred to as AR) first garnered attention a few years ago with a few conceptual mockup…
Travis GriffithSeptember 20, 2018
Not too long after Apple, Amazon hit a $1,000,000,000,000 valuation on September 4th, 2018. But what does this mean for you? It seems like there’s no stopping Amazon. Many brands are starting to embrace an “If you can’t beat ‘em,…
Joeana AlvarezSeptember 17, 2018
Say goodbye to bait-and-switch tactics and say hello to the enterprise version of the free trial. We’ve seen brands get burned time after time with bait-and-switch tactics who have to live through multi-year contracts with a technology vendor that they…
Ben ThiefelsAugust 31, 2018
On the lookout for a new enterprise email service provider? Vetting a new technology provider is complex, this will help make it easy. Disclaimer: The content and criteria in this guide have nothing to do with the Cordial product or offering.…
Ben ThiefelsAugust 31, 2018
If Socrates were an email marketer, he would have obsessed over email metrics and KPIs. Why? Because he was the one who said the unexamined life is not worth living. Stretch his original statement a little bit and you could…
Travis GriffithAugust 29, 2018
You might be thinking, “Please, not another buzzword,” but rest assured that Unified Commerce is the customer-centric, channel consolidating, futuristic e-commerce buzzword to end all integrated commerce buzzwords. Unified Commerce is a next-generation philosophy to finally deliver on what Omnichannel…
Ben ThiefelsAugust 20, 2018
Total Retail published their annual Top 100 Omnichannel Retailers report for 2018 in conjunction with Radial. After doing a mini-report on their website acquisition strategies, we decided to continue with another mini-report on welcome emails! Total Retail released the second annual…
Ben ThiefelsAugust 16, 2018
What does it take to become an email all-star today? Like any other hard-to-achieve goal in life, there is no fast and easy way to get there, but these four measures can help any email marketer improve. Step #1: Assess the…
Travis GriffithAugust 14, 2018