It’s hard to believe that the new year is upon us. The holidays have come and gone and it’s time to start planning for 2020. For most marketing departments, January is a month of rest. The dust has settled from…
Ben ThiefelsJanuary 14, 2020
Hot off the press—we're excited to share that we have achieved Amazon Web Services (AWS) Retail Competency status! AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes,…
Jeni BishopJanuary 9, 2020
When we started the Cordial Cares program in January 2019, we wanted to formalize our giving back initiatives into something meaningful for our employees, and our company as a whole. Over the last 12 months, we have organically grown the…
Salome BalkeJanuary 6, 2020
Over two decades after inception, email remains one of the most effective tools in the marketer’s toolbox. It is a tried-and-true workhorse that has never faltered in its ability to drive serious revenue for businesses of just about every industry.…
Ben ThiefelsDecember 27, 2019
Now that the stress and excitement of cyber week is behind us, our clients have shared some of their most successful campaigns sent through Cordial earlier this month. By leveraging customer data such as browse behavior and past purchases, our…
Jeni BishopDecember 18, 2019
Gartner predicts 80% of marketers will abandon personalization efforts by 2025 because of data and technology complications. This a staggering and sobering statistic, considering the almost ubiquitous adoption of personalization technologies over the past five years. It is however, not…
Ben ThiefelsDecember 11, 2019
An email welcome series can be an effective driver of first purchase, repeat purchase, loyalty, ongoing engagement, and so on. But did you know that the conversion rate for welcome emails is 0.94%, as compared to .10% for a typical…
Christy ParrishDecember 3, 2019
To us, #BeCordial is more than a hashtag or a slogan, it’s a way of doing business. It’s a promise to our clients and our community that we will strive to create a lasting positive impact on those we interact…
Jeni BishopNovember 28, 2019
Chances are if you’ve worked for an enterprise company, you’ve heard the term request for proposal, or RFP. For the past two decades, the RFP has been the de facto way that enterprise organizations (and often small businesses) make major…
Ben ThiefelsNovember 25, 2019