The Cordial Blog

Messaging Channels

Real-time data: The foundation of cross-channel engagement

As marketers learn more about consumer behavior, it’s clear that buying a product isn’t a linear process. Customers engage with a variety of marketing and messaging channels before they make a purchase. For example, a customer’s journey over an extended…

Jeni BishopJune 26, 2020

In-App Mobile Push

5 ways to use mobile push messages to build brand loyalty

It’s no secret, we’re incredibly dependent on our phones. According to data released by Asurion Research, the average American checks their phone 96 times per day—that’s approximately once every 10 minutes. This dependency has grown by 20% in the past…

Jeni BishopJune 16, 2020

Product Update

Let’s talk tech: What’s new at Cordial this month

Though we’ve all been at home these last few months, that hasn’t slowed down our technology team. We've released some new improvements to the Cordial platform. And to keep the momentum going, we’ll be compiling all of our latest features…

Lauren VenturaJune 11, 2020

Company Partners

Join us at one of our upcoming virtual events

This month, we're participating in a number of virtual events—from marketing summits to thought leadership panels. We hope you'll join us at one of these upcoming events in June: Tinuiti's Advanced Email Marketing Summit, Grow:Virtual, and FounderMade Discovery Show At…

Jeni BishopJune 4, 2020

Marketing Strategy

What B2B companies can learn from their B2C counterparts about customer advocacy

Whether it be a well-researched purchase of a pair of running shoes or splurging on a soft pretzel at the mall, people interact with B2C businesses on a daily basis. And as individuals learn more about themselves as consumers and…

Mary Clare Novak | G2May 26, 2020

Company

How we’re bringing the Cordial office vibe to our WFH environments

Let’s be honest, the first two weeks of this new 100% WFH thing was a circus. A good portion of people have worked from home before, or on occasion, and were mostly prepared to be home 100% of the time.…

Karen KellasMay 22, 2020

Partners

Cordial expands integrations by adding OpenMarket for SMS

SMS marketing is now a necessary part of delivering a personal, high-touch customer experience. With open rates at 98% and response rates at 45% according to Gartner, SMS is a clear winner in the engagement category and ROI. Which is…

Lauren VenturaMay 15, 2020

Company

Empathy, authenticity, customer obsession, and ownership

When we founded Cordial, we began with a set of values that guide our work and our technology: to communicate better than the rest, to be tenacious about our clients, and to act like owners in everything we do. And…

Jeremy SwiftMay 12, 2020

Press Release

Cordial emerges as a Strong Performer in email marketing by independent research firm

The report states "Cordial's campaign orchestration is better than firms 100 times its size." Cordial, a next-generation messaging platform, announces today that it has been named a Strong Performer in the May 2020 report “The Forrester Wave™: Email Marketing…

Abby BordenMay 12, 2020

Trends & Consumer Behavior

Why being customer obsessed is a big deal

Recently we launched a webinar on a topic that’s near and dear to us: customer obsession. In case you didn’t get to catch us live, we are going to dive into some of the post-webinar content and offer you some…

Lauren VenturaMay 8, 2020