The Cordial Blog

Cordial Data Platform Digital Transformation

Cordial included in Q1 2020 Now Tech Report as an email marketing vendor

Even after three decades, email remains the most profitable tool in the marketing tool chest, delivering as much as $44 for every $1 invested. Email has, however changed a great deal over the years, and the way we send marketing…

Jeni BishopFebruary 27, 2020

Retail & Ecommerce

Link tracking 101: why retailers need attribution and where to begin

With each passing year, the retail industry becomes more and more competitive. New digital natives are entering the fold at a rapid rate, and powerhouses like Amazon continue to increase their market share. To compete, marketers need to be increasingly…

Ben ThiefelsFebruary 21, 2020

Company

Join us at Bespoke!

Bespoke is a one-of-a-kind event designed to empower marketers, inspire technologists, and spark innovative ideas that create a lifetime of value. Join 300 innovative marketers, technologists, and entrepreneurs from more than 80 leading consumer brands. You’ll hear how digital-savvy brands…

Jeni BishopJanuary 31, 2020

Messaging Channels SMS

The nuts and bolts of SMS marketing

Mobile usage is at an all-time high and smartphones are the hub for an increasing number of online experiences. People are using their smartphones more frequently and for longer periods of time. In fact, the average person checks their phone…

Christy ParrishJanuary 24, 2020

Product Update

A customer key by any other name…

Customers, clients, advocates, loyalists, shoppers, patrons... These are just some of the ways your company may refer to the people who buy your products or services. When marketing is heavily powered by technology, how you define these individuals is an…

Zoë LefeuvreJanuary 16, 2020

Messaging Channels

New Year’s resolutions to help build a competitive advantage in 2020

It’s hard to believe that the new year is upon us. The holidays have come and gone and it’s time to start planning for 2020. For most marketing departments, January is a month of rest. The dust has settled from…

Ben ThiefelsJanuary 14, 2020

Messaging Channels SMS

5 tips to jumpstart your SMS marketing

We are living in a culture of “now.” New digital experiences such as Amazon Prime Now, Google Express, Netflix and Postmates (to name just a few) have created a new market for people who demand instant gratification. What’s more, this…

Christy ParrishJanuary 10, 2020

Partners Press Release

Cordial achieves AWS Retail Competency status

Hot off the press—we're excited to share that we have achieved Amazon Web Services (AWS) Retail Competency status! AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes,…

Jeni BishopJanuary 9, 2020

Clients Company

Looking back at our first year of Cordial Cares

When we started the Cordial Cares program in January 2019, we wanted to formalize our giving back initiatives into something meaningful for our employees, and our company as a whole. Over the last 12 months, we have organically grown the…

Salome BalkeJanuary 6, 2020

Email

Back to Basics: 8 Ways Email Marketers Can Rise Above the Rest in 2020

Over two decades after inception, email remains one of the most effective tools in the marketer’s toolbox. It is a tried-and-true workhorse that has never faltered in its ability to drive serious revenue for businesses of just about every industry.…

Ben ThiefelsDecember 27, 2019