The Cordial Blog

Publishing & Media Retail & Ecommerce Trends & Consumer Behavior

How To Improve Your Email Campaigns Using A Customer-Centric Marketing Approach

Email remains an effective medium for marketers and a strong driver of sales. Despite all the buzz around newer mediums like Snapchat, Periscope and Pinterest, email’s advantages endure: It’s direct, targeted, relatively inexpensive, and doesn’t disappear. So, let’s say that…

Ben ThiefelsJuly 20, 2018

Product Update

The Story Behind Sculpt, Cordial’s New Drag-and-Drop Email Builder

We're proud to announce the release of Sculpt! Sculpt is a best in class customizable drag-and-drop message creation tool that allows marketers to build branded, personalized messages with unlimited flexibility, all without writing a single line of code. Here is…

Ben ThiefelsJuly 16, 2018

Retail & Ecommerce

How To Build Your Email List: 8 Sustainable Acquisition Strategies For E-Commerce & Retailers

Email, aka the revenue-generating machine that makes you money at the touch of a button. The only challenge? Filling the top of the funnel with quality subscribers. There’s one specific challenge unique to email marketing compared to other popular marketing…

Travis GriffithJuly 9, 2018

Press Release

Cordial Named One Of San Diego’s 2018 Best Places To Work

The People Have Spoken We’re breaking out the bubbly to celebrate because we couldn’t be more proud to announce that we’ve been named one of San Diego’s 2018 Best Places to Work! Celebrating its 10th year, the annual award…

Jeremy SwiftJuly 3, 2018

Press Release

Cordial Raises $15M to Help Marketers Adapt to the Increasingly Dynamic Customer Journey

Cordial, a next-generation email platform built on real-time data, today announced that it has closed $15M in a Series B funding, led by PeakSpan. Existing investors Upfront Ventures and High Alpha also joined the round. Having doubled both client and revenue growth…

Ben ThiefelsJune 27, 2018

Uncategorized

Onward And Upward: A Note From Jeremy Swift, Cordial CEO, On Our Series B Funding

When we set out to build Cordial in 2014, our goal was to create a modern, user-friendly experience for marketers - both with our software and through our people. Our sights were set much higher than just building another email…

Jeremy SwiftJune 27, 2018

Publishing & Media Retail & Ecommerce

Segmentation vs. Personalization: The Difference In Email Marketing And Why It Matters

Every year, an analyst proclaims that email is dead. But even after almost four decades, email remains one of the most essential revenue drivers for businesses. So essential, in fact, that email has a median ROI of 122%, which is over…

Ben ThiefelsJune 20, 2018

Publishing & Media Retail & Ecommerce

I Just Reported Your Email As SPAM And Deleted Your Email Blast (And I Don’t Feel Bad)

How do people react when you tell them what you do for a living? I think we can all relate to this tweet from Val Geisler: We’ve all gotten that response from a friend or relative. One time, a relative…

Ben ThiefelsJune 14, 2018

Uncategorized

Highlights From Our First Client Mixer

Earlier this month we invited clients to join us in our sunny San Diego office for our first ever Client Mixer. One of our core values here at Cordial is to “communicate better than the rest”, so we opened our…

Ben ThiefelsMay 30, 2018

Uncategorized

Organizing Your Marketing Tech Stack

Kobie Fuller, managing partner at Upfront and investor of Cordial, produced this piece on modern technology stacks: Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle — impossible. A Q1 ’17 survey…

Ben ThiefelsMay 23, 2018