The Cordial Blog

Messaging Channels SMS

5 tips to jumpstart your SMS marketing

We are living in a culture of “now.” New digital experiences such as Amazon Prime Now, Google Express, Netflix and Postmates (to name just a few) have created a new market for people who demand instant gratification. What’s more, this…

Christy ParrishJanuary 10, 2020

Partners Press Release

Cordial achieves AWS Retail Competency status

Hot off the press—we're excited to share that we have achieved Amazon Web Services (AWS) Retail Competency status! AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes,…

Jeni BishopJanuary 9, 2020

Clients Company

Looking back at our first year of Cordial Cares

When we started the Cordial Cares program in January 2019, we wanted to formalize our giving back initiatives into something meaningful for our employees, and our company as a whole. Over the last 12 months, we have organically grown the…

Salome BalkeJanuary 6, 2020

Email

Back to Basics: 8 Ways Email Marketers Can Rise Above the Rest in 2020

Over two decades after inception, email remains one of the most effective tools in the marketer’s toolbox. It is a tried-and-true workhorse that has never faltered in its ability to drive serious revenue for businesses of just about every industry.…

Ben ThiefelsDecember 27, 2019

Clients Email

Celebrating Cyber Week Successes

Now that the stress and excitement of cyber week is behind us, our clients have shared some of their most successful campaigns sent through Cordial earlier this month. By leveraging customer data such as browse behavior and past purchases, our…

Jeni BishopDecember 18, 2019

Digital Transformation Trends & Consumer Behavior

5 Ways to Make Personalization Work for Your Business

Gartner predicts 80% of marketers will abandon personalization efforts by 2025 because of data and technology complications. This a staggering and sobering statistic, considering the almost ubiquitous adoption of personalization technologies over the past five years. It is however, not…

Ben ThiefelsDecember 11, 2019

Email Messaging Channels

Level Up Your Welcome Series with These 12 Best Practices

An email welcome series can be an effective driver of first purchase, repeat purchase, loyalty, ongoing engagement, and so on. But did you know that the conversion rate for welcome emails is 0.94%, as compared to .10% for a typical…

Christy ParrishDecember 3, 2019

Clients Company

In the Spirit of Giving Thanks: Cordial Clients Who Lead by Example

To us, #BeCordial is more than a hashtag or a slogan, it’s a way of doing business. It’s a promise to our clients and our community that we will strive to create a lasting positive impact on those we interact…

Jeni BishopNovember 28, 2019

Company

So Long, RFPs! Make Better Purchasing Decisions with a Proof of Concept

Chances are if you’ve worked for an enterprise company, you’ve heard the term request for proposal, or RFP. For the past two decades, the RFP has been the de facto way that enterprise organizations (and often small businesses) make major…

Ben ThiefelsNovember 25, 2019

Company Trends & Consumer Behavior

CCPA: What You Need to Know

As a marketer and a consumer, you’re likely no stranger to the increase in consumer privacy regulations when it comes to data processing, ownership, and communication. General Data Protection Regulation (GDPR) set a global standard for privacy regulations in May…

Pat LawleyNovember 22, 2019