The Cordial Blog

Product Update

Rich Text Editing in Sculpt: An Easier Way to Build On-Brand Messages

Creating engaging messages that invite users to interact with your brand has historically been a difficult task. Most messages need to go through multiple approvals, which require multiple design and development cycles, testing, and QA… the list goes on. For…

Ben ThiefelsOctober 8, 2019

Company Product Update

Leveraging mParticle Audiences to Create 1:1 Experiences in Cordial

Creating brand interactions that deliver value requires one-to-one messaging that is relevant to a customer’s interaction history, preferences, and stage in the customer journey. Without access to granular customer data, we’d wager that most marketing messaging is at the mercy…

Jeni BishopSeptember 30, 2019

Product Update

Product Update: Target Custom Audiences on Facebook and Google Using Cordial

As a marketer, the question my friends ask the most is, "Why are those pants following me around the internet?" And my response is always, "Because it works." It works because there’s a sweet spot for the number of times…

Zoë LefeuvreSeptember 27, 2019

Trends & Consumer Behavior

Cordial’s Hot Takes from MarTech East

The Cordial team just returned from spending three days in Boston—eating lobster rolls, enjoying the crisp New England weather and meeting some of the country’s best marketers—people like you! One of the first questions we asked people when they stopped…

Zoë LefeuvreSeptember 23, 2019

Retail & Ecommerce Trends & Consumer Behavior

3 Ways to Activate Customer Data for a Differentiated Shopping Experience

For brick-and-click retailers, seamlessly blending digital data with unique in-store experiences is the ultimate digital transformation. By creatively activating customer data, brands can create memorable, personalized shopping interactions—both online and in-store—to stay top-of-mind and build customer loyalty as a result.…

Mariesa PortmannSeptember 19, 2019

Retail & Ecommerce

Browse, Cart, and Checkout Abandonment, Do you know the difference?

Abandonment messages are triggered, targeted, marketing communications that are generated when a user exhibits a behavior or takes an action, but does not reach the desired conclusion. The conclusion is usually a purchase, but could be any number of things…

Ben ThiefelsSeptember 7, 2019

Company Retail & Ecommerce

MarTech East 2019: Tips to Know Before You Go

Cordial will join an impressive list of innovative companies and senior-level marketers obsessed with driving business transformation by leveraging marketing technology at MarTech East in Boston (Sept. 16-18). We know to expect groundbreaking conversations around marketing technology trends that are…

Emily WilkesSeptember 4, 2019

Retail & Ecommerce Trends & Consumer Behavior

4 Ways that Today’s Retailers Use Personalization to Drive Loyalty

The writing is on the wall: personalization is key for driving loyalty with today’s consumers. In fact, in a recent Salesforce study, 84% of customers said being treated like a person—not a number—was very important to winning their business. In…

Ben ThiefelsAugust 26, 2019

Retail & Ecommerce Trends & Consumer Behavior

The Key to Success for Today’s Retail Innovators: Customer Obsession

There seems to be a growing divide in retail between the companies that are thriving and those that are struggling—with the stakes getting higher all the time. The ones who are thriving—the innovators—are experimenting with new business models and new…

Ben ThiefelsAugust 22, 2019

Retail & Ecommerce

Personalization: The Disruptive Retailer’s Secret Weapon for 2019

We know that news headlines haven’t been especially kind to retailers lately. As industry growth slows, it’s a struggle to meet customer needs, demands, and preferences. Keeping up with changing consumer behavior means staying on top of—and adopting‑ new technology. …

Ben ThiefelsJuly 26, 2019